Author, entrepreneur, and USA Today columnist, Rhonda Abrams is widely recognized as one of the nation’s foremost experts on small business, entrepreneurship, and business planning. Through her books, writing, and speaking, Rhonda has helped millions of entrepreneurs launch and grow their own businesses. Rhonda writes the weekly small business and entrepreneurship column in USA Today. Her book, Successful Business Plan: Secrets & Strategies is America’s bestselling business plan guide and has sold more than a million copies.

Rhonda’s 19 books on business planning and entrepreneurship have been translated in over 30 languages, adopted by more than 1000 business schools, including 22 of the top 25 Entrepreneurship programs in the US. Among her bestselling books are Six-Week Start-Up, Business Plan in a Day, and Entrepreneurship: A Real-World Approach.

Rhonda not only writes about entrepreneurship; she lives it. She has started four successful companies. Currently, she’s President and Chief Entrepreneur of PlanningShop, a publishing company creating content for small businesses.

Rhonda has been named one of the Top 100 Small Business Influencers every year and was named one of the 100 Most Influential Women in Silicon Valley. She was educated at UCLA and Harvard University. She lives in Palo Alto, California, and her dog, ZuZu, comes to work with her every day.

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Small Business Elon Musk

What Small Business Can Learn from Elon Musk

By Rhonda Abrams on July 27, 2016

Elon Musk, slow down. You’re a great entrepreneur, but as any successful entrepreneur or small business owner will advise you: build one business at a time. This past week, Elon Musk, CEO of electric car maker Tesla, unveiled his vision of the future, called “Master Plan, Part Deux.” Not content to just concentrate on building … Read more »

Real Small Business Owner?

Is Trump’s Small Business Owner Real?

By Rhonda Abrams on July 20, 2016

When Donald Trump and Republican leaders wanted a “small business owner” to address the GOP convention, they chose Floridian Michelle Van Etten.  Republican convention information touted her as running “an international multi-million dollar network marketing business.” Sounds great. But is Van Etten really a small business owner? Van Etten participates in a multi-level marketing program … Read more »

Donald Trump as Client

Would You Want Donald Trump as a Client?

By Rhonda Abrams on July 13, 2016

In four months, Americans will decide whether they want Donald Trump to be their President. For small business owners, however, it’s customers who affect their daily lives far more than Washington politicians. So before you consider what Trump would be like as your President, consider this: what would Donald Trump be like as a client … Read more »

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Speaking Engagements

Rhonda is an enthusiastic and entertaining speaker on a wide range of topics in the small business and entrepreneurship realm. She is frequently invited to speak at conferences, corporate meetings and workshops.

Rhonda is available for keynote addresses, focused breakout sessions, panel moderator and one-on-one speed consulting.

For inquires into hiring Rhonda for your next event please contact PlanningShop via email

Rhonda's clients include:

Special Projects

Rhonda and PlanningShop partner with select companies to bring expert advice to small business owners through e-books, interactive guides, social media and more.

If your company is interested in teaming with Rhonda please contact PlanningShop via email

See Recent Project

A few of our past partners include: