Wear Clean Underwear: Business Wisdom from Mom

by Rhonda Abrams

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Eat your vegetables. Share. Say you're sorry.

We all remember our mothers' familiar sayings and lessons. Now small business author and columnist Rhonda Abrams shows how these lessons—and the values they represent—serve as the foundation for building and running great companies.

In her best-selling book, Wear Clean Underwear: Business Wisdom from Mom, Rhonda profiles 15 companies that have successfully incorporated fundamental values into daily methods of conducting business—and have profited handsomely by doing so.

You’ll come away from this highly-readable book with insights on familiar companies—plus business techniques you can put to use immediately.

In a time of cynicism about business and public life, Rhonda offers examples of companies that excel by embracing Mom's timeless values. They know the bottom line is just that—the bottom. The key to greatness is building a business on a foundation of core values and running it in ways that would make Mom proud.

In the book, Rhonda interprets Mom's lessons for today's business climate. Based on in-depth research and in-person interviews, she builds each chapter around a saying we've all heard from Mom:

• "If all your friends jumped off a bridge, would you jump, too?" Southwest Airlines bucked the trend of keeping wages and benefits low while competing on the basis of price—and became one of the ten most-admired companies in the country and one of the few consistently profitable airlines.
• "Don't judge a book by its cover." A severely dyslexic man realized he'd never get a good job, so he opened his own business, which was built on mutual trust and communication with his employees—a company called Kinko's, which now has 900 locations nationwide.
• "How do you know you don't like it, when you've never tried it?" 3M became the most innovative company in America by encouraging all its employees to experiment. For instance, one rocket scientist helped develop a billion-dollar product by designing a Barbie dress.

Wear Clean Underwear: Business Wisdom from Mom offers a refreshing and lively combination of serious insights, solid advice, and heartwarming stories. If you have a business, a Mom, or a life, you'll find Wear Clean Underwear indispensable. Order your copy today.