"User-friendly and exhaustive...highly recommended." Forbes Magazine

"There are plenty of decent business plan guides out there, but Abrams' is a cut above the others..." Inc. Magazine

“We are again using Successful Business Plan in my business honors course this semester. Must be working, as Penn State was just named [by Kaplan and Newsweek Magazine] as the ‘hottest school in the U.S. for student entrepreneurs.’ ”Greg Pierce, Penn State University

“If you would like something that goes beyond the mere construction of your plan and is more fun to use, try Successful Business Plan…this book can take the pain out of the process.”- “Small Business School,” PBS television show

sample pages

Take a look at a sample chapter, the table of contents, and the front and back cover of The Successful Business Plan, 5th edition: Click here
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product details

Successful Business Plan: Secrets & Strategies
by Rhonda Abrams
411 pages, softcover
ISBN: 0-9669635-6-3
ISBN-13: 978-1-933895-14-7
© 2010 Rhonda Abrams

dSuccessful Business Plan: Secrets & Strategies, 5th Ed.

by Rhonda Abrams

Everything you need to know to write a fool-proof, perfectly formatted, knock-'em-dead business plan. Referred to as "the entrepreneur's bible," it's the best-selling business plan guide in the U.S., used in the nation’s top business schools and by hundreds of thousands of entrepreneurs.

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Named by Inc. and Forbes magazines as one of the top ten essential books for small business, this fully revised and updated fifth edition of Successful Business Plan: Secrets & Strategies is a complete, step-by-step guide to researching and writing a business plan to get your company funded!

With a foreword by legendary venture capitalist John Doerr, Successful Business Plan: Secrets & Strategies is packed with insider tips and insightful advice on writing and formatting a business plan that will stand out from the crowd.

New in this Edition:

• Feasibility analysis: Assess the viability of your idea before you develop an in-depth plan
• Social Media: How to include online viral marketing strategies in your business plan
• Globalization: Think globally at every phase of your business planning with how-to content in every chapter
• Social responsibility: Achieve more than just profits. Do good for the environment and humanity while you do well
• Plan presentation methods: How to choose the essential slides for a funding presentation

Book Features:

• Over 100 worksheets to kickstart your plan
• Sample business plan offering guidance on length, style, formatting and language
• The Abrams Method of Flow-Through Financials makes easy work of number crunching — even if you're a numbers novice
• Added help for teams and students preparing business plans for classes or competitions
• Insider secrets from top venture capitalists and successful CEOs – learn what truly impresses funders

Used in colleges, universities, and business schools nationwide, including:

• Stanford Business School
• Haas School of Business, UC Berkeley
• Northwestern University
• Cal Poly San Luis Obisbo
• M.I.T.
• Cornell University
• Temple University
• Texas A & M
• University of Massachusetts, Amherst
• Southern Oregon University
• Arizona State
• University of Washington
• And many others. Click here for the entire list.

Instructors:
Request a desk copy here.

Supplemental worksheets:
Make fast work of your business plan financials with our Excel-based Electronic Financial Worksheets, designed to work hand in hand with Successful Business Plan. Click here.