sample pages

Sample chapter (Chapter 10-Advertising in Print Media)

Table of contents

Front Cover

product details

Successful Marketing: Secrets & Strategies Deluxe Binder Edition
by Rhonda Abrams & Julie Vallone
3-ring easy-to-use binder
Includes CD-ROM
407 pages, plus extras
2-color throughout
Instructor's ancillary materials available
ISBN: 978-1-933895-06-2
Requires: PC running Windows XP or Vista, plus Excel 2003 or 2007.
Also, Mac running OS-X Tiger or later, plus Excel 2004 or later.
© 2008 The Planning Shop

Successful Marketing Secrets & Strategies DELUXE BINDER EDITION

by Rhonda Abrams & Julie Vallone

  Ships:Within 2 Business Days
Bookstore price: $99.95
Our price: $79.96
FREE: author autograph and personal inscription!
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Finally! A complete guide to all aspects of marketing. This thorough, highly graphical book provides you with all the marketing essentials and fundamentals, strategies, and tactics, including a complete easy-to-use guide to creating a marketing plan.


From the creators of the #1 academic business plan guide, The Successful Business Plan: Secrets & Strategies, Successful Marketing: Secrets & Strategies provides entrepreneurs, students, and practicing marketing professionals with everything they need to know to create a successful marketing plan, increase sales, and make more money!


Key features:

Marketing essentials section gives you the foundation to understand marketing strategy and tactics including:

      • Why people buy
      • Branding
      • Compelling messages & call to action

In-depth sections in the full range of marketing tactics and vehicles including:

        • Advertising
        • Print collateral
        • Online marketing & advertising
        • Networking and person-to-person marketing
        • Public relations
        • Email communication & newsletters
        • Search engine marketing
        • Non-traditional marketing, including viral marketing
        • Worksheets, checklists, and charts throughout.
        • Step-by-step guide to creating a complete marketing plan.
        • Electronic, Excel-Based Marketing Budget Templates
    Unique Features:
          • First-ever, exclusive “Affordability Scale”
          • “Lingo” guide in each section
          • ROI (Return on Investment) calculators
          • “Mythbusters”
      Special Online Marketing Section!
      This thorough guide also includes a special section on online marketing, which covers these all-important marketing tactics:
            • Effective websites
            • Search engine optimization and marketing
            • Social networking marketing
            • Email newsletters & communications
            • Website advertising
        Make More Money!
        Every business owner wants to know how to increase their sales. Whatever industry they’re in, this book shows them how.
        Practical and Tactical Advice
        Information and tips business owners can use today. Affordable, realistic marketing strategies that really work!
        Complete Marketing Plan
        Includes easy-to-use templates—readers develop a comprehensive plan for Marketing Success.
        Special Bonus: Our Excel Marketing Budget Templates package on CD-Rom to help you finish your plan's numbers in no time.

        Plus: Special colored index tabs to help you organize the crucial sections for your plan

Plus: Everything 3-hole punched and packaged in a durable 3-ring binder

Note: Successful Marketing: Secrets & Strategies Deluxe Binder Edition is not available anywhere else

To learn more about the Successful Marketing: Secrets & Strategies book, click here.

To learn more about the Excel Marketing Budget Templates, click here.