Successful Marketing Secrets & Strategies DELUXE BINDER EDITION
by Rhonda Abrams & Julie Vallone
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Bookstore price: $99.95
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Finally! A complete guide to all aspects of marketing. This thorough, highly graphical book provides you with all the marketing essentials and fundamentals, strategies, and tactics, including a complete easy-to-use guide to creating a marketing plan.
From the creators of the #1 academic business plan guide, The Successful Business Plan: Secrets & Strategies, Successful Marketing: Secrets & Strategies provides entrepreneurs, students, and practicing marketing professionals with everything they need to know to create a successful marketing plan, increase sales, and make more money!
Marketing essentials section gives you the foundation to understand marketing strategy and tactics including:
- Why people buy
- Compelling messages & call to action
In-depth sections in the full range of marketing tactics and vehicles including:
- Print collateral
- Online marketing & advertising
- Networking and person-to-person marketing
- Public relations
- Email communication & newsletters
- Search engine marketing
- Non-traditional marketing, including viral marketing
- Worksheets, checklists, and charts throughout.
- Step-by-step guide to creating a complete marketing plan.
- Electronic, Excel-Based Marketing Budget Templates
- First-ever, exclusive “Affordability Scale”
- “Lingo” guide in each section
- ROI (Return on Investment) calculators
- Effective websites
- Search engine optimization and marketing
- Social networking marketing
- Email newsletters & communications
- Website advertising
Plus: Special colored index tabs to help you organize the crucial sections for your plan
Plus: Everything 3-hole punched and packaged in a durable 3-ring binder
To learn more about the Successful Marketing: Secrets & Strategies book, click here.
To learn more about the Excel Marketing Budget Templates, click here.