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product details

Successful Marketing: Secrets & Strategies
by Rhonda Abrams & Julie Vallone
407 pages, trade paperback
2-color throughout
Instructor's ancillary materials available
ISBN: 978-1-933895-05-5
© 2008 The Planning Shop

dSuccessful Marketing Secrets & Strategies

by Rhonda Abrams & Julie Vallone


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Bookstore price: $34.95
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What's the #1 issue on business owner's minds? Marketing!!

Business owners have asked, and we've listened. The #1 most requested topic is marketing. Successful Marketing: Secrets & Strategies is the most comprehensive, up-to-date guide to marketing available for entrepreneurs and business owners. Packed with the latest trends and practical advice, including a complete section on all types of online marketing, this new book shows how to make the most out of your marketing dollars.

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This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included:

    • Advertising-Print, Radio, TV
    • Online Marketing & Advertising
    • Brand Identity
    • Direct Mail
    • Public Relations
    • Person-to-Person Marketing
    • Networking
    • Email Communications & Newsletters
    • Print Collateral
    • Search Engine Marketing
    • Search Engine Optimization
    • Trade Shows
    • In-Store Marketing
    • Sampling
    • Customer Loyalty Programs
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