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product details

Successful Marketing: Secrets & Strategies
by Rhonda Abrams & Julie Vallone
407 pages, trade paperback
2-color throughout
Instructor's ancillary materials available
ISBN: 978-1-933895-05-5
© 2008 The Planning Shop

dSuccessful Marketing Secrets & Strategies

by Rhonda Abrams & Julie Vallone

 



   
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What's the #1 issue on business owner's minds? Marketing!!

Business owners have asked, and we've listened. The #1 most requested topic is marketing. Successful Marketing: Secrets & Strategies is the most comprehensive, up-to-date guide to marketing available for entrepreneurs and business owners. Packed with the latest trends and practical advice, including a complete section on all types of online marketing, this new book shows how to make the most out of your marketing dollars.

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    • Advertising-Print, Radio, TV
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    • Brand Identity
    • Direct Mail
    • Public Relations
    • Person-to-Person Marketing
    • Networking
    • Email Communications & Newsletters
    • Print Collateral
    • Search Engine Marketing
    • Search Engine Optimization
    • Trade Shows
    • In-Store Marketing
    • Sampling
    • Customer Loyalty Programs
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