Entrepreneurship: A Real-World Approach
Hands-on Guide for Today's Entrepreneur

by Rhonda Abrams

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Innovation and creativity. Planning and execution. Risks and rewards. That's entrepreneurship.

Entrepreneurship: A Real-World Approach provides you with everything you need to know about starting and running a business—NOW.

Practical approach

• Hands-on and tactical
• Over 70 worksheets
• Sample agreements, proposals, and
   contracts
• Real-world cases show how entrepreneurs overcome obstacles. Click here
   to read one.
• Critical thinking exercises recap each chapter

Thorough coverage of fundamentals

• Up-to-date trends in entrepreneurship
• Feasibility analysis and opportunity identification
• Strategic positioning
• Money management and sources of start-up cash
• Business planning and business plan competitions
• 21st century marketing techniques
• Social responsibility and social entrepreneurship
• Globalization and more

Instructors: Request a desk copy here.

Practical advice, user-friendly layout, and hands-on worksheets jump start the entrepreneurial process