sample pages

Take a look at a sample chapter, the table of contents, and the front and back cover of Entrepreneurship: A Real-World Approach. Click here.
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product details

Entrepreneurship: A Real-World Approach
By Rhonda Abrams
PlanningShop, 2012
ISBN 978-1-933895-26-0
Paperback, 512 pages
©2012 Rhonda Abrams

Who this book is for

• Instructors of entrepreneurship
• Small business counselors
• Business coaches
• Anyone with the dream of business ownership
• Entrepreneurs wanting to improve their business skills

best schools, best books

PlanningShop books are used in 22 of the top 25 graduate and 20 of the top 25 undergraduate entrepreneurship programs in the United States. Click here for the full list of schools that use our books.

Entrepreneurship: A Real-World Approach
Hands-on Guide for Today's Entrepreneur

by Rhonda Abrams

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Innovation and creativity. Planning and execution. Risks and rewards. That's entrepreneurship.

Entrepreneurship: A Real-World Approach provides you with everything you need to know about starting and running a business—NOW.

Practical approach

• Hands-on and tactical
• Over 70 worksheets
• Sample agreements, proposals, and
• Real-world cases show how entrepreneurs overcome obstacles. Click here
   to read one.
• Critical thinking exercises recap each chapter

Thorough coverage of fundamentals

• Up-to-date trends in entrepreneurship
• Feasibility analysis and opportunity identification
• Strategic positioning
• Money management and sources of start-up cash
• Business planning and business plan competitions
• 21st century marketing techniques
• Social responsibility and social entrepreneurship
• Globalization and more

Instructors: Request a desk copy here.

Practical advice, user-friendly layout, and hands-on worksheets jump start the entrepreneurial process