FOR IMMEDIATE RELEASE

Contact: Rosa Whitten
The Planning Shop
Tel: 650-289-9120
Email: Rosa@planningshop.com

New Step-by-Step Guide Uncovers Secrets of Successful Trade Shows

Trade Show In A Day: Get it done right, get it done fast!
The Planning Shop
with Rhonda Abrams and Betsy Bozdech

PALO ALTO, CA, January 24, 2007 – Trade shows are a multibillion-dollar business for a reason: They work. They bring interested buyers together with interested sellers.

Where do entrepreneurs find the information they need to select the right show, manage all the details and get the most out of the time and money they’re about to invest?

Recognizing the need for businesspeople to find information easily and quickly, The Planning Shop today launched Trade Show In A Day: Get it done right, get it done fast! the first simple, step-by-step guide to exhibiting at a trade show.

“If you want to grow your business quickly, exhibit at a trade show,” explains author Rhonda Abrams. “But you have to know how to choose the right trade show, get people to come to your booth, and then turn browsers into solid leads or buyers. That’s what this book gives readers.”

Almost every business exhibits its products or services at a trade show—whether it’s a major exposition in a huge convention center or an industry conference in a hotel ball room.

Trade Show In A Day: Get it done right, get it done fast! provides a step-by-step guided tour of all aspects of exhibiting at a trade show—from selecting the right booth, pre-show marketing, effective ways to increase traffic to your booth, and then ways to convert attendees into buyers.

This thorough guide focuses on providing tools such as a trade show timeline, which walks through exactly what to do and when to do it, easy-to-use worksheets that help manage logistics, prepare budgets, and stay organized, as well as sample scripts to learn what to say to customers before, during, and after the show. The book also covers essentials such as how to get potential customers to the booth, which show services are really necessary, and pre-show mailers and handouts that make the most impact.

Working with a team of industry experts, authors Rhonda Abrams and Betsy Bozdech developed a wide-ranging guide providing readers with time-saving techniques to get the most out of their trade show dollars.

Rhonda Abrams is a nationally syndicated columnist and CEO of The Planning Shop. She has developed hundreds of business plans, raised funds for start-ups, and spent more than 20 years advising entrepreneurs and business owners.

The book covers the following topics and more:

• How to find and select the right show
• Trade show timeline: what to do and when to do it
• Selecting and designing a booth
• Trade show services: which ones are necessary and which ones aren’t
• Budgeting worksheets
• Detailed logistics planning, including shipping
• Sample scripts for talking to people who visit the booth
• Post-show follow up to turn browsers into buyers

About Rhonda Abrams:
Rhonda Abrams writes the nation’s most widely distributed column on entrepreneurship. Distributed by Gannett News Service, her columns appear weekly in over 100 newspapers and USAToday.com. She also writes the Small Business column for Yahoo Finance, as well as columns for Inc.com and Costco magazine. Rhonda is the author of more than seven books on entrepreneurship, including the bestselling Successful Business Plan, Six-Week Start-Up, and What Business Should I Start? all of which have made Nielsen’s Bookscan Top 50 business bestseller list.

About The Planning Shop:
The Planning Shop, located in Palo Alto, California, specializes in business resources for entrepreneurs. Their books and products are based on years of real-world experience and sharing secrets and strategies from entrepreneurs, CEOs, investors, and lenders. The Planning Shop’s books have been used to launch, run, and grow successful businesses in every industry.

Book Details
Trade Show In A Day: Get it done right, get it done fast!
Publisher: The Planning Shop
Authors: The Planning Shop with Rhonda Abrams and Betsy Bozdech
184 pages
$19.95
Copyright, 2006
ISBN: 0-9740801-7-9

Screen shots available at the following link: www.planningshop.com/about/media_TSIAD.asp

EDITORS: If you would like more information about this topic or to schedule an interview with Rhonda Abrams, please contact Rosa Whitten at: 650-289-9120 or Rosa@planningshop.com.

Rhonda Abrams writes books for entrepreneurs. Her latest book, Trade Show In A Day: Get it done right, get it done fast!, is available now in bookstores nationwide. Register for Rhonda’s free business tips newsletter at www.PlanningShop.com.