12 Effective Networking Techniques
By Rhonda Abrams

At your next networking event, even if you’re shy, you’ll shine by following some of these practices.

Develop and practice your elevator pitch. Have at the ready a clear, concise description of your company, products, or services and what makes you unique.



Listen and ask questions. When you meet someone who interests you, ask what they do, what they’re looking for to build their business, and how you can help.



Approach people who are standing alone. They’re likely eager to talk and will be happy to be rescued from making the first move.



Don’t interrupt. When you join a group already in conversation, listen for a while before speaking.



Don’t pounce; don’t pressure. When the time is right—after you’ve had a meaningful conversation and have been asked about your business—give your elevator pitch.



Exchange business cards. Make a note on the back of the other person’s card of who they are and what they need.



Bring marketing materials. Keep a few brochures describing your product or service in your briefcase, purse, or car in case a potential customer wants more information. However, don’t bring them out until asked.



Wear the appropriate clothes. Dress neatly, cleanly, and appropriately for the group and the event. Check with the event organizer about the accepted mode of dress.



Show up early; stay late. You have the best chance to talk with people before and after the business portion of the event.



Arrange a follow-up. If you’ve had an especially meaningful conversation with a prospect or referral source, indicate how and when you’ll follow up with them.



Move on. Avoid sticking with one person. You both could miss other opportunities.



Circle back. At the end of the event, try to find your most promising contacts, say goodbye, and reiterate that you will touch base with them soon.