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"We are again using The Successful Business Plan in my business honors course this semester. Must be working, as Penn State was just named (by Kaplan and Newsweek magazine) as the 'hottest school in the U.S. for student entrepreneurs!'" Greg Pierce, Director, Honors Core Program and Instructor in Finance,
Smeal College of Business Administration, Penn State University

"I would not use any other book for my course on Business Development. The Successful Business Plan is the best I’ve ever seen, read, or used in a classroom environment." David Gotaskie, Community College of Allegheny County, PA

“I chose The Successful Business Plan because of its ease of use, its clarity and its good examples. I have used the book for a number of years now…” Jean Morris, The Culinary Institute of America

“It has a clearly defined, comprehensive approach.” Zane Swanson, Emporia State University, KS

“It combines, in a very clear way, both aspects of business planning and effective writing of business plans. The book is very well written. The forms are very useful.” Eyal Yaniv, Bar Ilan University, Israel

Take a look at sample pages and worksheets from The Successful Business Plan, 4th edition (you'll need Adobe's free Acrobat Reader software). Click here to download the sample pages packet now.


The Top Text in Business Schools, Seminars, Workshops, and Classes Nationwide

For more than ten years, The Successful Business Plan: Secrets & Strategies has been the top pick for instructors teaching business planning in an academic or workshop setting.

What makes The Successful Business Plan so ideal for the classroom?

  • The book is based on the author's exhaustive, meticulous research and professional experiences with hundreds of companies and funding organizations
  • The text is sensibly organized, each chapter clearly addressing a particular component of a standard business plan. Instructors can easily find and focus on the chapters and sections most important to their classes
  • Concepts are clearly presented in a straight-forward, easily understandable style, so students don't get bogged down with technical terms or industry jargon
  • Students are inspired by more than a dozen high-profile venture capitalists, entrepreneurs, and experts providing thoughtful sidebar tips, ideas, and suggestions
  • An extensive reference section provides contact information for major sources of research and demographics, and important business publications and associations
  • A comprehensive glossary offers definitions for key business and financial terms
  • A straight-forward, fully-written sample business plan is included; annotations show how specific key concepts from the text are implemented in the sample
  • A special chapter addresses the needs of students working as a team and/or on business plan competitions
  • The final section of the book, "Putting the Plan to Work," discusses successful strategies for getting the finished business plan into the hands of potential funders and using the plan as the basis for building a thriving company

The Successful Business Plan: Secrets & Strategies is perfect for use in time sensitive, condensed academic quarters and semesters. It’s full of time saving strategies, including a whole chapter devoted to time saving tips. Our supplemental, interactive Excel-based Electronic Financial Worksheets (click here for details) free-up your students’ time by taking care of the necessary calculations and formatting for them, allowing them to devote their attention to performing thorough research.

Partial List of Institutions Using The Successful Business Plan

Arizona State University
Boston University
Bowling Green State University, Ohio
California Polytechnic State University
California State University at Fullerton
Cornell University, New York
DePaul University, Illinois
Emporia State University, Kansas
George Washington University, Washington, DC
Johns Hopkins University, Maryland
Keller Graduate School of Management, MBA Capstone Course
New York University
Northwestern University, Illinois
Ohio State University
Penn State University
Pepperdine University, California
Purdue University, Indiana
Southern Oregon University
Temple University, Philadelphia
Texas A & M University
The University of Arkansas
The Art Institute of Philadelphia
The University of California Los Angeles
The Culinary Institute of America, New York
The University of Massachusetts
The University of New Orleans
The University of Notre Dame, Indiana
The University of San Francisco
The University of Vermont
The University of Washington
Tulane University, New Orleans
Utah Valley State College
Xavier University, Illinois
Yeshiva University, New York

For a full list of institutions currently using books and tools from The Planning Shop, click here.

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